Harnessing the power of data to drive business and customer value.
We increase customer value and reduce cost-to-serve by using analytics techniques such as campaign analysis & optimisation, customer segmentation and lifetime value (LTV) modelling.
We improve customer retention and boost sales by using artificial intelligence and machine learning techniques, including propensity and uplift modelling to target priority segments.
We turbocharge growth by helping brands focus on the metrics that matter. Our analysts build, develop and optimise high-impact dashboards and KPI reports.
We help brands improve customer satisfaction and ROI by delivering personalised marketing at scale, through automated decision-making frameworks and data-driven recommendation engines.
We help large-scale marketing teams cut costs and improve efficiency by analysing data to provide insight around internal processes.
Understanding the profile and potential value of every customer allows brands to segment them and develop tailored marketing strategies to systematically increase profitability over time.
Knowing which customers are most at risk of churn – and where marketing will truly make a difference – allows you to focus retention efforts where it will have the biggest impact.
Measuring how long it takes to produce marketing campaigns allows brands with large marketing teams to make significant improvements in speed to market and process efficiency.
Pinpointing where marketing activity will have the greatest impact allows brands to cut costs by removing wastage and generate more responses with higher returns.
We often work behind our clients' firewalls, so we can use whatever tech you do.
Here are a few tools we're particularly experienced with.
Once you've experienced Optima, we' re confident you'll realise there's no better team to trust with your data. That's why we're offering free one-hour consultations. Meet our experts one-to-one. No salespeople. Just advice.Book Your Free Slot Now
Then we can probably help, and we'd love to hear from you.