Data Science

Harnessing the power of data to drive business and customer value.

Data Science is in vogue for a reason.

Data scientists can give brands enormous competitive advantage, painting a picture of who their most valuable customers are and what they’re likely to do next.

At Optima Connect, we know that Data Science is about more than just statistical models and fancy visualisations. Insight itself has no value unless it drives action. That’s why we emphasise strong communication and work hard to understand exactly what clients need to make a difference. In short, we’re only satisfied with our work if we’ve created genuine value.

Want to get more value from your data? Talk to one of our data scientists today.

Read Our New Report

Our new data science report, The Ambitious Marketer's Guide to Customer Retention Analytics, discusses three practical ways marketers can use analytics to retain more customers. Download your free copy now.

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Data Science Services

Customer Insight & Analytics

We increase customer value and reduce cost-to-serve by using analytics techniques such as campaign analysis & optimisation, customer segmentation and lifetime value (LTV) modelling.

AI and Predictive Modelling

We improve customer retention and boost sales by using artificial intelligence and machine learning techniques, including propensity and uplift modelling to target priority segments.

Data Visualisation & Reporting

We turbocharge growth by helping brands focus on the metrics that matter. Our analysts build, develop and optimise high-impact dashboards and KPI reports.

Decisioning & Next Best Action

We help brands improve customer satisfaction and ROI by delivering personalised marketing at scale, through automated decision-making frameworks and data-driven recommendation engines.

Operational Improvement

We help large-scale marketing teams cut costs and improve efficiency by analysing data to provide insight around internal processes.

Data Science Consulting

We provide hands-on advisory services that help senior client teams develop strategies for extracting value from data, establish analytics functions or transform analytics performance at scale.

Outcomes we Create

Customer Value

Understanding the profile and potential value of every customer allows brands to segment them and develop tailored marketing strategies to systematically increase profitability over time.

Customer Retention

Knowing which customers are most at risk of churn – and where marketing will truly make a difference – allows you to focus retention efforts where it will have the biggest impact.

Operational Efficiency

Measuring how long it takes to produce marketing campaigns allows brands with large marketing teams to make significant improvements in speed to market and process efficiency.

Return on Investment

Pinpointing where marketing activity will have the greatest impact allows brands to cut costs by removing wastage and generate more responses with higher returns.

Data Science Technology

We often work behind our clients' firewalls, so we can use whatever tech you do.
Here are a few tools we're particularly experienced with.

Work

Meet our Data Scientists

Alistair Adam
Head of Analytics
Jenny Boyd
Analytics Consultant
Christina Demetriou
Analytics Consultant
Adam Butynski
Analytics Consultant

Ready to take the next step?

If you're looking to:

  • Upgrade your marketing strategy for retaining customers
  • Build predictive modelling and AI capability in your organisation
  • Develop a new customer segmentation that improves the bottom line
  • Improve or streamline how you report results across the business
  • Implement personalisation and Next Best Action decisioning at scale
  • Improve productivity within your global marketing team

Then we can probably help, and we'd love to hear from you.

Send us an email