Data Science & Customer Analytics

Data Science is in vogue for a reason.

Data scientists can give brands enormous competitive advantage, painting a picture of who their most valuable customers are and what they’re likely to do next.

At Optima Connect, we know that Data Science is about more than just statistical models and fancy visualisations. Insight itself has no value unless it drives action. That’s why we emphasise strong communication and work hard to understand exactly what clients need to make a difference. In short, we’re only satisfied with our work if we’ve created genuine value.

Want to get more value from your data? Talk to one of our data scientists today.

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Data Science Services

Customer Insight & Analytics

We increase customer value and reduce cost-to-serve by using analytics techniques such as campaign analysis & optimisation, customer segmentation and lifetime value (LTV) modelling.

AI and Predictive Modelling

We improve customer retention and boost sales by using artificial intelligence and machine learning techniques, including propensity and uplift modelling to target priority segments.

Data Visualisation & Reporting

We turbocharge growth by helping brands focus on the metrics that matter. Our analysts build, develop and optimise high-impact dashboards and KPI reports.

Decisioning & Next Best Action

We help brands improve customer satisfaction and ROI by delivering personalised marketing at scale, through automated decision-making frameworks and data-driven recommendation engines.

Operational Improvement

We help large-scale marketing teams cut costs and improve efficiency by analysing data to provide insight around internal processes.

Data Science Consulting

We provide hands-on advisory services that help senior client teams develop strategies for extracting value from data, establish analytics functions or transform analytics performance at scale.

Outcomes we Create

Customer Value

Understanding the profile and potential value of every customer allows brands to segment them and develop tailored marketing strategies to systematically increase profitability over time.

Customer Retention

Knowing which customers are most at risk of churn – and where marketing will truly make a difference – allows you to focus retention efforts where it will have the biggest impact.

Operational Efficiency

Measuring how long it takes to produce marketing campaigns allows brands with large marketing teams to make significant improvements in speed to market and process efficiency.

Return on Investment

Pinpointing where marketing activity will have the greatest impact allows brands to cut costs by removing wastage and generate more responses with higher returns.