Harnessing the power of data to drive business and customer value.
Data scientists can give brands enormous competitive advantage, painting a picture of who their most valuable customers are and what they’re likely to do next.
At Optima Connect, we know that Data Science is about more than just statistical models and fancy visualisations. Insight itself has no value unless it drives action. That’s why we emphasise strong communication and work hard to understand exactly what clients need to make a difference. In short, we’re only satisfied with our work if we’ve created genuine value.
Want to get more value from your data? Talk to one of our data scientists today.
Our new data science report, The Ambitious Marketer's Guide to Customer Retention Analytics, discusses three practical ways marketers can use analytics to retain more customers. Download your free copy now.Get the Free Report
We increase customer value and reduce cost-to-serve by using analytics techniques such as campaign analysis & optimisation, customer segmentation and lifetime value (LTV) modelling.
We improve customer retention and boost sales by using artificial intelligence and machine learning techniques, including propensity and uplift modelling to target priority segments.
We turbocharge growth by helping brands focus on the metrics that matter. Our analysts build, develop and optimise high-impact dashboards and KPI reports.
We help brands improve customer satisfaction and ROI by delivering personalised marketing at scale, through automated decision-making frameworks and data-driven recommendation engines.
We help large-scale marketing teams cut costs and improve efficiency by analysing data to provide insight around internal processes.
We provide hands-on advisory services that help senior client teams develop strategies for extracting value from data, establish analytics functions or transform analytics performance at scale.
Understanding the profile and potential value of every customer allows brands to segment them and develop tailored marketing strategies to systematically increase profitability over time.
Knowing which customers are most at risk of churn – and where marketing will truly make a difference – allows you to focus retention efforts where it will have the biggest impact.
Measuring how long it takes to produce marketing campaigns allows brands with large marketing teams to make significant improvements in speed to market and process efficiency.
Pinpointing where marketing activity will have the greatest impact allows brands to cut costs by removing wastage and generate more responses with higher returns.
We often work behind our clients' firewalls, so we can use whatever tech you do.
Here are a few tools we're particularly experienced with.
Then we can probably help, and we'd love to hear from you.