Data Science

Harnessing the power of data to drive business and customer value.

Data Science Services

Outcomes we Create

Customer Value

Understanding the profile and potential value of every customer allows brands to segment them and develop tailored marketing strategies to systematically increase profitability over time.

Customer Retention

Knowing which customers are most at risk of churn – and where marketing will truly make a difference – allows you to focus retention efforts where it will have the biggest impact.

Operational Efficiency

Measuring how long it takes to produce marketing campaigns allows brands with large marketing teams to make significant improvements in speed to market and process efficiency.

Return on Investment

Pinpointing where marketing activity will have the greatest impact allows brands to cut costs by removing wastage and generate more responses with higher returns.

Data Science Technology

We often work behind our clients' firewalls, so we can use whatever tech you do.
Here are a few tools we're particularly experienced with.

Book a Data Consultation

Once you've experienced Optima, we' re confident you'll realise there's no better team to trust with your data. That's why we're offering free one-hour consultations. Meet our experts one-to-one. No salespeople. Just advice.

Book Your Free Slot Now


Meet our Data Scientists

Alistair Adam
Head of Analytics
Adam Butynski
Analytics Consultant
Matt Adams
Analytics Consultant
Martin Pickles
Data Scientist

Ready to take the next step?

If you're looking to:

  • Upgrade your marketing strategy for retaining customers
  • Build predictive modelling and AI capability in your organisation
  • Develop a new customer segmentation that improves the bottom line
  • Improve or streamline how you report results across the business
  • Implement personalisation and Next Best Action decisioning at scale
  • Improve productivity within your global marketing team

Then we can probably help, and we'd love to hear from you.

Send us an email