At Optima Connect, we provide advanced analytics services for marketing operations teams responsible for global brands.
Track every campaign from brief to execution. Monitor vital information around marketing processes. Embed AI to generate alerts that flag issues early. Identify best practice by market or territory. Optimise throughput, efficiency, resource levels, utilisation, costs and more. All from a single source of the truth.
Take your marketing team's performance to the next level. Get in touch today.
It's a form of advanced analytics that gives global marketing directorates deep insight about what's going on in their marketing teams. For international marketing networks with hundreds of staff creating thousands of pieces of content each year, this insight is more than a 'nice to have', it's an essential enabler of marketing operations transformation and best practice implementation.
This is a new form of analytics, distinct from traditional marketing analytics or customer analytics. Marketing Operations Analytics is made possible by modern workflow management tools such as Jira, Workfront and Azure DevOps. For brands working with these tools, data science offers exciting new opportunities to analyse operational performance and drive wholesale improvements.
Our objective is to build you a single source of truth, so you can easily track:
Create a single view of key activity metrics, regardless of how many technologies your teams use.
Identify high-performing territories, discover what works, roll-out globally.
Benchmark global marketing performance, pinpointing bottlenecks and diverting resource before delays occur.
Start focusing your team's energy on efficient campaigns that generate the most value.
If you're looking for a data-driven way to improve the performance and efficiency of your marketing team, we'd love to hear from you.
We'll email you back within a few hours to arrange a call at a convenient time. On the call you'll meet one of our senior data scientists and we'll ask you some high-level questions about your goals and the main marketing technologies you're using. From there, we'll be able to tell you whether the conditions are right for Marketing Operations Analytics and whether we think we're the right partner to help.
Although extracting insight from data is technically an analytics task, experience tells us these projects often need more than analytics alone.
Part of the challenge with Marketing Operations Analytics is that the operational data we need is often hard to access, distributed across multiple systems, and comes in very large quantities. The first step is therefore to surface the data, connect relevant data points together, and then serve the data to an appropriate BI or data visualisation tool. Asking an analyst to do this preparatory data work alone can lead to slow, frustrated progress. For an efficient project, a better approach is to deploy a blended team, where data engineers and data scientists work on the project side-by-side.
And that's exactly what we've built at Optima Connect - the perfect blend of data engineering and data science experts. That means our clients get the right set of skills at every stage of your project. Or put differently, you get a fast, efficient service that delivers plenty of quick wins, and avoids incurring technical debt.