About Us

A team built to be different.

What different means to us

We know good service

Consultancies often spend too much time selling. Our leaders were once clients too, so we know how it feels to be overpromised, overcharged, up-sold, let down and kept in the dark. We vowed to let the quality of our work do the talking. And so we created our Standards of Service.

We are passionate about culture

We have identified the skills and behaviours that we value. No hygiene factors, no clichés. Just three core values that are uniquely ours and make us who we are. Putting culture first means our team is packed with quality, not egos, and leads to successful long-term client partnerships.

We only recruit the best

It takes experience to deliver enterprise scale solutions that work. That’s why we’ve built a senior team with a track record of success in FTSE 100 companies. Our graduate recruitment process also filters out all but the most elite-level problem solvers. So there's no ‘B’ team at Optima.

We give clients flexibility

We don't prescribe generic solutions. Rather, we listen to make sure we really understand the problem, the context, the cause, the impact, and why other solutions haven't worked. Then we use our Choices FrameworkTM to recommend best-fit solutions.

Optima in Numbers


Data records under management


Transactions processed daily


BI Reports produced weekly


Database uptime

Our Team

Alistair Adam
Head of Data Science
Doug McKenzie
Managing Director
Zahid Hanif
Technical Director
Stephen Dowell
Principal Data Engineer
Aileen Land
Senior Account Manager
Barney Knibb
Head of Business Development
Martin Pickles
Data Scientist
Alan Konczak
Principal Data Engineer

Optima Connect are original-thinking problem solvers, adept at handling complex data challenges. Together we were able to develop true, data-driven marketing strategies."

Director, Customer Experience and Digital

Optima understood our requirements, discussed any challenges up front and adapted their approach when new requirements or issues emerged. They had a real thirst for solving problems."

Open Banking Lead
Large Retail & Commercial Bank

The service Optima provides is unmatched. The proactive determination they bring to keep innovating, adding value and improving how we do things is second to none."

Marketing Manager
Large Retail and Commercial Bank

Optima Connect have helped us transform the way we use data for marketing. Data has been central to our board-level strategic objectives, and Optima have been a hugely valuable partner in helping us make progress."

Head of Customer Insight & CRM

We’ve recently introduced Salesforce Marketing Cloud. It was a big project, with a lot of complexity behind-the-scenes. The Optima team have been instrumental in getting it up and running.”

Head of Customer Insight & CRM

Optima Connect mapped the
pre-flight customer journey and joined up the dots between the data in each of our systems to transform the way we talked to our customers."

Director, Customer Experience and Digital

Ready to take the next step?

If you're looking to:

  • Increase marketing ROI without compromising customer experience
  • Become more data-driven as an organisation
  • Automate repetitive or complex tasks that are slowing you down
  • Get more value from your investment in marketing technology
  • Develop a more accurate picture of your customer

Then we can probably help, and we'd love to hear from you.

Send us an email

Frequently Asked Questions

Contacting Us

I’d like to talk to someone about a new project

Great, we’d love to chat. Please drop us an email on hello@optimaconnect.co.uk, let us know when it’d be convenient to talk, and we’ll be in touch.

I’d like to join your team

Amazing. We’re always keen to hear from people that might be a good fit. When you’re ready, send your CV over to us at info@optimaconnect.co.uk.

I’m a recruiter and I have an amazing candidate for you

We appreciate the thought, and we hope it works out for you both. We’re very careful about who we take on, however, and so we do all our recruitment in-house.

About Optima Connect

What do you do?

We’re a hands-on data solutions provider with advanced skills in data science and data engineering. Modern businesses are all on a journey towards mastering their data. Regardless of where a business is on that journey, we’ve got the skills and experience to help them take the next step.

What makes you different?

Two things. First, in terms of skills we have the perfect balance of data science and data engineering capabilities to help ambitious marketing teams succeed. Second, our people all have one thing in common. They’re all problem-solvers by nature. We test for it in our recruitment process. You can read more about our hiring process here.

Who do you work for?

We work with large enterprises that want to get more value from their data. Our experience spans Financial Services, Retail, Aviation, Automotive and Travel & Leisure. Our work to date has been primarily with our clients’ marketing teams, though many of our projects also see us working side-by-side with IT, Data and Analytics teams.

Projects & Costs

What technologies do you use?

Being independent, we have the luxury of being technology-agnostic. That means we use whatever tech is right for the job. From a data engineering perspective, we know the Microsoft Azure suite incredibly well (we’re Gold Partners). Our data science team typically works behind the firewall, so we use whatever our clients use (R, Python, Tableau, Qlik etc).

Do you manage data outside of the EU?

No, at present none of our clients requires us to look after data outside of the EU.

How much does a typical data project cost?

All projects are different, and so the associated effort and costs vary a lot too. However, we’ve found time after time that the quality, experience and attitude of our team, plus our right-first-time mentality, means that we deliver solutions of real value, fast.

How do you compare on price?

We’re always extremely competitive. Our goal is to develop long-term relationships with clients, so our thinking on pricing is always long-term as well. Our HQ being in Edinburgh is another big advantage. As the ‘data capital’ of Europe, we have access to an incredible talent pool, giving our clients world-class solutions without the London price-tag.