Data engineering & AI 
without the blah-blah.

Too many data companies are all icing and no cake. We love tech but hate the technobabble. Smart thinking. Straight talking. Hard working. That's us.

Things we're really good at

Data Engineering

From data platforms to data strategy, we give marketing teams what they need to succeed.

Data Science

Whether we’re improving performance or profits, we turn data into competitive advantage.

We're the complete data partner for ambitious marketers

We know it's data solutions you need, not Grand Designs. At Optima, we don't waffle on, we crack on. If you could use some of that, get in touch.


We need to know your stuff too

Our people don't know their stuff until we know your stuff too. We'd rather tease out the actual issue rather than offer fancy solutions to problems that don't exist. No hoo ha. No blah-blah.

Book a blah-blah free chat now

Trusted By

The service Optima Connect provides is unmatched.

Marketing Manager
Large Retail and Commercial Bank

Optima Connect have helped us transform the way we use data for marketing. Data has been central to our board-level strategic objectives, and Optima have been a hugely valuable partner in helping us make progress."

Head of Customer Insight & CRM

Optima understood our requirements, discussed any challenges up front and adapted their approach when new requirements or issues emerged. They had a real thirst for solving problems."

Open Banking Lead
Large Retail & Commercial Bank

Optima Connect are original-thinking problem solvers, adept at handling complex data challenges. Together we were able to develop true, data-driven marketing strategies."

Director, Customer Experience and Digital

We’ve recently introduced Salesforce Marketing Cloud. It was a big project, with a lot of complexity behind-the-scenes. The Optima team have been instrumental in getting it up and running.”

Head of Customer Insight & CRM

Optima Connect mapped the
pre-flight customer journey and joined up the dots between the data in each of our systems to transform the way we talked to our customers."

Director, Customer Experience and Digital


We choose tech to fit the project, not the other way around.
Here are a few of the tools we're most experienced with.

Latest Thinking

Ready to take the next step?

If you're looking to:

  • Increase marketing ROI and improve the customer experience
  • Become more data-driven as an organisation
  • Automate repetitive or complex tasks that are slowing you down
  • Get more value from your investment in marketing technology
  • Develop a more accurate picture of your customer
Then we can probably help, and we'd love to hear from you.
Send us an email