Data engineering & AI 
without the blah-blah.

Too many data companies are all icing and no cake. We love tech but hate the technobabble. Smart thinking. Straight talking. Hard working. That's us.

Optima's Services

Data Engineering

Prepare your data for analysis, personalisation and AI.

Data Science & AI

Work your data for insights to help your business grow.

We're the complete data partner

We know it's data solutions you need, not Grand Designs. At Optima, we don't waffle on, we crack on. If you could use some of that, get in touch.


We need to know your stuff too

Our people don't know their stuff until we know your stuff too. We'd rather tease out the actual issue rather than offer fancy solutions to problems that don't exist. No hoo ha. No blah-blah.

Book a blah-blah free chat now

Trusted By

Cloud & Technology Expertise

Microsoft Gold Partners

Our success with Microsoft Azure  has led us to achieve Microsoft Gold Partner status in cloud platform, data platform and application integration.

Beyond Microsoft

We also work with a wide range of leading data platforms and data analysis technologies.

What our clients say

“Problem Solvers”

Optima Connect are original-thinking problem solvers, adept at handling complex data challenges. Together we were able to develop true, data-driven marketing strategies.

Enterprise Travel Company
Director, CX & Digial

“Transformed Data for Marketing”

Optima Connect have helped us transform the way we use data for marketing. Data has been central to our board-level strategic objectives, and Optima have been a hugely valuable partner in helping us make progress.

Head of Customer Insight & CRM

“Thirst for Solving Problems”

Optima understood our requirements, discussed any challenges up front and adapted their approach when new requirements or issues emerged. They had a real thirst for solving problems.

Retail & Commercial Bank
Open Banking Lead

“Salesforce Marketing Cloud”

When we introduced Salesforce Marketing Cloud it was a big project with a lot of complexity behind-the-scenes. The Optima team were instrumental in getting it up and running.

Head of Customer Insight & CRM

Latest Thinking

Ready to take the next step?

If you're looking to:

  • Increase marketing ROI and improve the customer experience
  • Become more data-driven as an organisation
  • Automate repetitive or complex tasks that are slowing you down
  • Get more value from your investment in marketing technology
  • Develop a more accurate picture of your customer
Then we can probably help, and we'd love to hear from you.
Send us an email