Great marketing starts with great data.

Unlock your brand's growth potential with our first rate data science and data engineering capabilities.

Core Services

Data Engineering

From data platforms to data strategy, we give marketing teams what they need to succeed.

Data Science

Whether we’re improving performance or profits, we turn data into competitive advantage.

We're the complete data partner for ambitious marketers.

Wherever you are on your journey with data, Optima Connect can help you take the next step.

Work

Read Our New Report

Our new data science report, The Ambitious Marketer's Guide to Customer Retention Analytics, discusses three practical ways marketers can use analytics to retain more customers. Download your free copy now.

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Trusted By

Optima Connect have helped us transform the way we use data for marketing. Data has been central to our board-level strategic objectives, and Optima have been a hugely valuable partner in helping us make progress."

Head of Customer Insight & CRM
Matalan

Optima Connect are original-thinking problem solvers, adept at handling complex data challenges. Together we were able to develop true, data-driven marketing strategies."

Director, Customer Experience and Digital
Flybe

We’ve recently introduced Salesforce Marketing Cloud. It was a big project, with a lot of complexity behind-the-scenes. The Optima team have been instrumental in getting it up and running.”

Head of Customer Insight & CRM
Matalan

Optima Connect mapped the
pre-flight customer journey and joined up the dots between the data in each of our systems to transform the way we talked to our customers."

Director, Customer Experience and Digital
Flybe

Technology

We choose tech to fit the project, not the other way around.
Here are a few of the tools we're most experienced with.

Latest Thinking

Ready to take the next step?

If you're looking to:

  • Increase marketing ROI and improve the customer experience
  • Become more data-driven as an organisation
  • Automate repetitive or complex tasks that are slowing you down
  • Get more value from your investment in marketing technology
  • Develop a more accurate picture of your customer
Then we can probably help, and we'd love to hear from you.
Send us an email