Great marketing starts with great data.

Unlock your brand's growth potential with our first rate data science and data engineering capabilities.

Core Services

Data Engineering

From data platforms to data strategy, we give marketing teams what they need to succeed.

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Data Science

Whether we’re improving performance or profits, we turn data into competitive advantage.

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We're the complete data partner for ambitious marketers.

Wherever you are on your journey with data, Optima Connect can help you take the next step.

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Work

Supporting an Omnichannel Data Transformation.Matalan

Using Data to Elevate the Customer Experience.Flybe

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Trusted By

Optima Connect have helped us transform the way we use data for marketing. Data has been central to our board-level strategic objectives, and Optima have been a hugely valuable partner in helping us make progress."

Head of Customer Insight & CRM
Matalan

Optima Connect are original-thinking problem solvers, adept at handling complex data challenges. Together we were able to develop true, data-driven marketing strategies."

Director, Customer Experience and Digital
Flybe

We’ve recently introduced Salesforce Marketing Cloud. It was a big project, with a lot of complexity behind-the-scenes. The Optima team have been instrumental in getting it up and running.”

Head of Customer Insight & CRM
Matalan

Optima Connect mapped the
pre-flight customer journey and joined up the dots between the data in each of our systems to transform the way we talked to our customers."

Director, Customer Experience and Digital
Flybe