Your employer brand could do more for your bottom line than you might think.
As the volume of data escalates is it time to report the value of data as a business asset?
Optima Connect and Designate explore top marketing challenges facing the travel industry at inaugural joint workshop
Twelve months in, GDPR has had an unexpected effect on marketing performance
One size does not fit all on the analytics roadmap, but don’t worry, help is at hand.
Customer contact data doesn't really work unless it’s all connected up.
You may not want to hear this, but one company database almost certainly isn’t enough.
People analytics could be the most important new data science you’ve never heard of.
With the right partnership, The Cloud will bring a silver lining to your business.
Striking up a conversation with your customers is a good thing – but it has to be the right kind of conversation.