This week we look at changing from the mindset of exclusively historical reporting to forecasting the future with predictive modelling.
How does implementing a Single Customer View benefit your customers?
With GDPR changes just over a year away, we look at what it means and how to ensure your company is prepared.
What can you see in your data? With data volumes increasing exponentially, and strict data protection laws coming into effect in May 2018, we look at why it has never been so important to have a complete view of your customer.
How analytics can help your business make informed decisions and gain competitive advantage.
Due to new client acquisitions, Optima Connect have two development roles within our technical team.