Blog

Two heads are better than one
Friday 21st June 2019, 10:20am

Optima Connect and Designate explore top marketing challenges facing the travel industry at inaugural joint workshop

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A Beautiful Year?
Thursday 23rd May 2019, 11:45am

Twelve months in, GDPR has had an unexpected effect on marketing performance

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Don't run before you can walk
Friday 26th April 2019, 9:30am

One size does not fit all on the analytics roadmap, but donít worry, help is at hand.

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Finding the missing links
Friday 29th March 2019, 9:22am

Customer contact data doesn't really work unless itís all connected up.

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The Limitations of Single-Tasking
Friday 22nd February 2019, 3:10pm

You may not want to hear this, but one company database almost certainly isnít enough.

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Rework Work
Wednesday 16th January 2019, 11:15am

People analytics could be the most important new data science youíve never heard of.

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Cloudbusting
Tuesday 11th December 2018, 9:45am

With the right partnership, The Cloud will bring a silver lining to your business.

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What's your preference?
Tuesday 27th November 2018, 9:10am

Striking up a conversation with your customers is a good thing Ė but it has to be the right kind of conversation.

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Adding clarity through fuzz
Thursday 25th October 2018, 9:22am

Data duplication could be ruining up to 30 percent of your companyís database Ė and simply throwing software at it wonít fix it.

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