Making the leap from historical reporting to predictive modelling
Monday 3rd April 2017, 2:53pm

This week we look at changing from the mindset of exclusively historical reporting to forecasting the future with predictive modelling.

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Single Customer View? A customer’s perspective
Thursday 23rd March 2017, 4:03pm

How does implementing a Single Customer View benefit your customers?

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GDPR… What does it mean and is your company ready?
Thursday 16th March 2017, 11:12am

With GDPR changes just over a year away, we look at what it means and how to ensure your company is prepared.

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What is a Single Customer View?
Tuesday 7th March 2017, 1:00pm

What can you see in your data? With data volumes increasing exponentially, and strict data protection laws coming into effect in May 2018, we look at why it has never been so important to have a complete view of your customer.

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Let Insight not Hindsight provide your 20/20 Vision
Thursday 23rd February 2017, 9:25am

How analytics can help your business make informed decisions and gain competitive advantage.

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New Development Roles @OptimaConnect in 2017
Thursday 16th February 2017, 11:38am

Due to new client acquisitions, Optima Connect have two development roles within our technical team.

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Welcome to the Optima Blog
Wednesday 22nd June 2016, 4:09pm