Putting data at the heart of your marketing strategy.
Every business has a unique combination of objectives, skills, processes and technologies. And every business is at a different stage on its data journey.
Whatever ambitions your business has for its data and whatever challenges you’re facing, we’ve got the experience and technical ability to help you take the next step.
If you have a problem with your data, get in touch for a fresh perspective from one of our data engineers.
We provide advisory services to help senior client teams develop data strategies and technical roadmaps that align data capabilities with their business’s strategic objectives.
We help businesses use data effectively by implementing robust processes that deliver superior data quality, security and compliance. Provided as consultancy or a managed service.
We apply our expertise in data extraction, transformation and automation to build data pipelines that seamlessly join separate technology platforms together, through APIs or flat file loads.
We build systems that join data together to enhance marketing capability, including: Single Customer Views (SCV), Analytics Sandbox Environments, Marketing Data Warehouses and Reporting Marts.
We improve the customer experience by joining data from different marketing channels together in real-time, automating outbound messages across direct, online, in-store and customer service channels.
Where an off-the-shelf tool won’t cut it, our technical team can build bespoke connecting apps, reporting portals or missing features on top of your existing enterprise systems.
Investing in your data can give you a complete picture of your customers, leading to more relevant conversations, increased engagement and higher marketing returns.
Automating your data routines results in secure, reliable and repeatable processes that increase efficiency and lower risk, while enabling higher campaign throughput.
You and your customers need to be able to trust the data you hold. Build confidence in your data with first-class data architecture, management and cleansing capabilities.
We work with a range of range of established and emerging technologies.
We're independent, so we're interested in solving problems, not selling software.
Once you've experienced Optima, we' re confident you'll realise there's no better team to trust with your data. That's why we're offering free one-hour consultations. Meet our experts one-to-one. No salespeople. Just advice.Book Your Free Slot Now
Then we can probably help, and we'd love to hear from you.